If we want to truly change societal behaviour around logistics, we need to reflect, learn, and adapt collectively. We need solution providers to avoid falling into the same traps that their predecessors did. This is an objective reflection intended to help others in the industry learn from what we experienced falling into the FOAK Valley of Death.

Last Saturday, I took a trip to London to catch the tail end of the 2025 edition of the London Design Festival, specifically the Material Matters event at Space House and Morrama’s open studio in Hackney Depot. Here were my 4 key takeaways.

A deep dive into the practicalities of using post-consumer recycled Aluminium to build bicycle frames. Spoiler: recycled tin cans aren’t the solution!

The DPP places a mandatory call to action right in front of the brand‘s users. This is a golden opportunity to drive customer engagement and unlock new revenue opportunities.